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A strategic approac...
A strategic approach to develop and maintain sponsorship income for events
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- Dolles, Harald, 1961 (author)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Management & Organisation,Centre for International Business Studies,Department of Business Administration, Management & Organisation
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- Andersson, Tommy D., 1947 (author)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group
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- Getz, Donald, 1949 (author)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group
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Mykletun, Reidar J. (author)
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(creator_code:org_t)
- 2013
- 2013
- English.
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In: Innovation and value creation in experience-based tourism: Proceedings of the 22nd Nordic Symposium in Tourism and Hospitality Research.
- Related links:
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https://gup.ub.gu.se...
Abstract
Subject headings
Close
- The financing and revenue structure of events (festivals) has received comparatively less attention in research compared to the importance to secure financing for successful sustainable event management. Existing research reveals that differences in revenue sources and sponsorship (public or corporate) income exist in regards to event ownership or various cultural and social reasons. This research aims to contribute to sponsorship research as well as to event management theory and practice by discussing specific actions that event managers can take to increase the event value to grant-giving institutions and to sponsoring corporations.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Keyword
- Event management
- sponsorship
- sponsorship income
- strategy
- sponsorship value
Publication and Content Type
- ref (subject category)
- kon (subject category)
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